Hi! I’m AM – a Product designer who works for people and companies that aim for meaningful impact. With 10+ years experience in the game, my focus is creating digital experiences irl, bridging function, touchpoints and brand.

AI process

AI is part of how I work every day, not a separate project. I use it early to sketch UX concepts, pressure-test flows and build quick prototypes, so stakeholders react to something real sooner. I’ve set up design skills in Claude that carry our brand and system rules, so reviews, copy and presentations start on-brand instead of being fixed afterwards. For visual work, like the global start screens, I use it to find brand-aligned photography, adapt compositions for mobile and generate new assets in Figma Weave. On the system side, it helps me audit components and keep them consistent as the product grows. AI speeds up the making. The thinking, the taste and the final decision stay with me.